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Nana is a Saudi startup that’s disrupting grocery markets. The app allows people to shop online and get their groceries delivered to their houses by trained and skillful staff.
Nana was finding difficulties with acquiring new customers, and it was struggling to get people to order again. In addition, Nana had no clear way of measuring the efficiency of the marketing budget. They were scattered efforts of digital marketing.
We used a full user acquisition strategy with a clear channel attribution. We also did several campaigns to enhance awareness and increase user activation by 70% besides creating and producing a brand video that was helpful. For a clear calculation, we also worked on return on investment (ROI).
By applying the appropriate campaigns (user acquisition strategy) in order to achieve the goals of Nana (awareness and retention), app downloads have been growing as well as the retention rate by 70% which led the basket spending size to increase.
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